So, I will simply say this: there is a time and place for "comedy". There are certain topics acceptable for comedic license in the media -- complete with its wide-reaching impact. However, making fun of people who eat Gluten Free as "weak" and "part of America's problem" is absolutely unacceptable. Common courtesy alone would dictate this is inappropriate, and I don't understand why you would use a public forum such as a Super Bowl ad to portray this close-minded and allegedly uninformed view.
If you'd like to sign the petition started by GlutenDude to have NBC remove this ad from the Super Bowl line up, go here.
Have a great night, y'all!